如果廣告很誠實,會如何?
706,997 plays|
席維斯特‧查克 |
TED@BCG
• November 2023
行銷老手席維斯特‧查克多年來都在建立品牌,他意識到他的產業已經向世界推銷了過度消費,造成了毀滅性的後果。他在演說中分享了行銷人如何透過「誠實廣告」來推廣永續性,為地球做出正確的事情,並鼓勵人們在購買前三思。
Want to use TED Talks in your organization?
Start hereSupport Clean Creatives, a movement of advertisers, PR professionals and their clients cutting ties with fossil fuels.
Get involved with Badvertising, a campaign to stop ads and sponsorships fueling the climate emergency.