¿Se pueden usar las herramientas del marketing para ayudar a terminar una guerra? Francisco Samper recibió ese pedido en Colombia y describe lo que lograron hacer en su charla en TEDxRosario.

As AI chatbots become more personal and proactive, the line between tool and companion is beginning to blur, with some users even professing love for their digital aides, says business consultant Amaryllis Liampoti. She presents three foundational principles for how brands can harness AI to build deeper emotional connections with consumers while...

Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how c...

Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive c...

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

From "got milk?" to "avocados from Mexico," marketing influences what you eat more than you may realize. But despite the known power of food marketing, farmers in Africa are more likely to receive funding for seed and fertilizer than they are for advertising geniuses. Agricultural development expert Zoë Karl-Waithaka outlines three ways industry...

Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

Allison Hunt has worked in advertising and marketing for 20 years, developing human insight and persuasion into an art for her clients. Six years after getting an artificial hip, she decided to try something new.

¿Cómo impacta el marketing en los medicamentos que nos receta nuestro médico? Pablo Santa Cruz describe los incentivos muchas veces inconcientes de los doctores y nos sugiere cómo conversar con nuestros médicos para mejorar el cuidado de nuestra salud.​

Solar-powered LED lightbulbs could transform the lives of rural Haitians, but as Daniel Schnitzer found, they don't simply sell themselves. At TEDxPittsburgh, he shows how smart health and energy products for the developing world are useless unless the market works too.

"In my lifetime, I have never lived one day of peace in my country," says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home -- with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons -- and the key in...

Generative AI is poised to transform the workplace, but we still need human brains for new ideas, says marketing expert Jessica Apotheker. She explores how marketers can find their niche in the world of AI based on their preference for data or creativity, offering a pragmatic and hopeful look at the future of business.

Why are so many things broken? In a hilarious talk from the 2006 Gel conference, Seth Godin gives a tour of things poorly designed, the 7 reasons why they are that way, and how to fix them.

On dating sites like Tinder and Hinge, users average 3-5 seconds reviewing a profile before swiping left or right. In a generation raised on 140 characters or less, brand expert Sarah Willersdorf proposes that marketing has a lot to learn from online daters. With the common goal to elicit an emotional response through a carefully communicated fi...

Currency -- the bills and coins you carry in your wallet and in your bank account -- is founded on marketing, on the belief that banks and governments are trustworthy. Now, Paul Kemp-Robertson walks us through a new generation of currency, supported by that same marketing ... but on behalf of a private brand. From Nike Sweat Points to bottles of...

What can people in seemingly unrelated fields learn from each other? These astonishing talks highlight the importance of searching for answers where you may least expect them.

Imagine a world in which every ad you saw was relevant -- where advertising wasn't random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we inte...

A teenager’s first year of driving can be the most dangerous year of their life. And teens get most of their driving habits, good or bad, from their parents. That’s why Toyota created TeenDrive365 – a collection of resources to help parents and teens prepare for their first year behind the wheel, and a lifetime of safe driving. Using these resou...

Dan Cobley is a marketing director at Google, where he connects customers and businesses, helping both navigate digital space to find what they need.

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

Today's companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of that same energy at understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal and imaginatively innovat...

John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising.

When McKenna Pope was 13 she petitioned Hasbro to market its Easy-Bake Oven to boys as well as girls, and to make it available in gender-neutral colors. It worked.

For over a decade, Intel has worked with countries, communities, and schools to use technology solutions to transform the lives of the next generation. Through the TED and Intel partnership, Intel was able to unlock their institutional knowledge and share how breakthroughs in the lab become life-altering advances in the real world. TED@Intel In...

Paul Kemp-Robertson is the Cofounder and Editorial Director of Contagious Communications, a multi-platform marketing resource.

In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

In today's global marketplace, a brand lives beyond the products graced with its logo. James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi's claim not just market but closet share.

Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

These talks offer uncommonly useful advice on how you can make every workday a little bit better -- for you and for your coworkers.