广告是诚实是会发生什么?
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西尔维斯特·乔克 |
TED@BCG
• November 2023
经过多年的品牌建设,营销老手西尔维斯特·乔克(Sylvester Chauke)意识到,他的行业因过度消费而向世界推销,并带来了毁灭性的后果。他分享了营销人员如何通过“诚实的广告”来促进可持续发展,这些广告对地球有益,并鼓励人们在购买前三思而后行。
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