Ideas change everything

Ya reklamcılık dürüst olsaydı?

708,289 plays|

Sylvester Chauke |

TED@BCG

• November 2023

Yıllarca marka inşa ettikten sonra, pazarlama uzmanı Sylvester Chauke, endüstrisinin dünyayı aşırı tüketim konusunda sattığını ve bunun yıkıcı sonuçları olduğunu fark etti. Bunun yerine, pazarlamacıların gezegenin hakkını veren ve insanları satın almadan önce iki kez düşünmeye teşvik eden "dürüst reklamlarla" sürdürülebilirliği nasıl teşvik edebileceklerini paylaşıyor.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Yıllarca marka inşa ettikten sonra, pazarlama uzmanı Sylvester Chauke, endüstrisinin dünyayı aşırı tüketim konusunda sattığını ve bunun yıkıcı sonuçları olduğunu fark etti. Bunun yerine, pazarlamacıların gezegenin hakkını veren ve insanları satın almadan önce iki kez düşünmeye teşvik eden "dürüst reklamlarla" sürdürülebilirliği nasıl teşvik edebileceklerini paylaşıyor.

Want to use TED Talks in your organization?

Support Clean Creatives, a movement of advertisers, PR professionals and their clients cutting ties with fossil fuels.

Get involved with Badvertising, a campaign to stop ads and sponsorships fueling the climate emergency.

Learn more about the Rapid Transition Alliance, a network of international organizations engaged in tackling the climate emergency.

About the speaker

Sylvester Chauke

Branding disruptor

See speaker profile

Marketing veteran Sylvester Chauke asks a provocative question with his work: "What if advertising told the truth?"

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

Support Clean Creatives, a movement of advertisers, PR professionals and their clients cutting ties with fossil fuels.

Get involved with Badvertising, a campaign to stop ads and sponsorships fueling the climate emergency.

Learn more about the Rapid Transition Alliance, a network of international organizations engaged in tackling the climate emergency.