Ideas change everything

塞斯-戈丁和他的切片面包

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Seth Godin |

TED2003

• February 2003

在一个有太多选择而时间有限的世界里，我们自然而然会忽视那些平淡无奇的东西。营销专家塞斯-戈丁道出了其中的缘由，就吸引我们的注意力而言，相比那些乏味的，坏的或者是怪异的想法更容易取得成功。

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在一个有太多选择而时间有限的世界里，我们自然而然会忽视那些平淡无奇的东西。营销专家塞斯-戈丁道出了其中的缘由，就吸引我们的注意力而言，相比那些乏味的，坏的或者是怪异的想法更容易取得成功。

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About the speaker

Marketer and author

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Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

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This talk was presented at an official TED conference.

Read our curation guidelines.

Join an online community of thinkers and doers to spread ideas of your own.