Ideas change everything

Seth Godin over gesneden brood

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Seth Godin |

TED2003

• February 2003

In een wereld met te veel keuzes en te weinig tijd, is onze evidente keuze om de alledaagse dingen te negeren. Marketinggoeroe Seth Godin legt uit waarom, als het om onze aandacht gaat, slecht of bizarre ideeën meer succesvol zijn dan saaie.

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In een wereld met te veel keuzes en te weinig tijd, is onze evidente keuze om de alledaagse dingen te negeren. Marketinggoeroe Seth Godin legt uit waarom, als het om onze aandacht gaat, slecht of bizarre ideeën meer succesvol zijn dan saaie.

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About the speaker

Marketer and author

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Seth Godin is an entrepreneur and blogger who thinks about the marketing of ideas in the digital age. His newest interest: the tribes we lead.

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Purple Cow

Seth Godin | Portfolio (2009)

Seth Godin - *Purple Cow*

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Seth Godin on Squidoo

Check out the marketing expert's books, articles and videos on Squidoo, his dynamic online community.

This talk was presented at an official TED conference.

Read our curation guidelines.

Join an online community of thinkers and doers to spread ideas of your own.