Ideas change everything

Rory Sutherland: Perspectiva é tudo

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Rory Sutherland |

TEDxAthens

• December 2011

As circunstâncias de nossas vidas podem importar menos do que a maneira como nós as vemos, diz Rory Sutherland. Em TEDxAthens, ele apresenta a convincente argumentação de que redefinir é a chave para a felicidade.

As circunstâncias de nossas vidas podem importar menos do que a maneira como nós as vemos, diz Rory Sutherland. Em TEDxAthens, ele apresenta a convincente argumentação de que redefinir é a chave para a felicidade.

This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

Rory Sutherland

Advertising guru

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Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

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This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.