Ideas change everything

Rory Sutherland: Perspektiv betyder alt

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Rory Sutherland |

TEDxAthens

• December 2011

Omstændighederne for vores liv har måske mindre betydning, end hvordan vi ser på dem, siger Rory Sutherland. Ved TEDxAthen, fører han en overbevisende sag for hvordan omfortolkning er nøglen til lykke.

Omstændighederne for vores liv har måske mindre betydning, end hvordan vi ser på dem, siger Rory Sutherland. Ved TEDxAthen, fører han en overbevisende sag for hvordan omfortolkning er nøglen til lykke.

This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

Rory Sutherland

Advertising guru

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Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

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This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.