Ideas change everything

Perspective is everything

3,708,247 plays|

Rory Sutherland |

TEDxAthens

• December 2011

The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

Rory Sutherland

Advertising guru

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Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

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This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.