Ideas change everything

The complex relationship between data and design in UX

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Rochelle King |

TED@BCG Berlin

• October 2014

Engineering a website is equal parts vision and adaptation ... responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, was recently challenged to combine the many mismatched interfaces of Spotify into a single harmonious layout. She walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data and the people for whom it is built.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Engineering a website is equal parts vision and adaptation ... responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, was recently challenged to combine the many mismatched interfaces of Spotify into a single harmonious layout. She walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data and the people for whom it is built.

Want to use TED Talks in your organization?

About the speaker

Rochelle King

Experience architect

Rochelle King is Global VP of User Experience and Design at Spotify, where she manages the teams that are responsible for user research and designing the product experience at Spotify. Prior to Spotify, King was VP of User Experience and Product Services at Netflix, where she managed the Design, Enhanced Content, Content Marketing and Localization teams.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute