Ideas change everything

Cómo crear un negocio que dure 100 años

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Martin Reeves |

TED@BCG Paris

• May 2016

Si uno quiere crear un negocio que dure, no puede haber mejor lugar para buscar inspiración que el propio sistema inmunológico. Súmese al estratega Martin Reeves mientras comparte estadísticas alarmantes sobre la reducción de la vida de las empresas y explica cómo los ejecutivos puede aplicar los seis principios de los organismos vivos para construir empresas resilientes que florezcan de cara al cambio.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Si uno quiere crear un negocio que dure, no puede haber mejor lugar para buscar inspiración que el propio sistema inmunológico. Súmese al estratega Martin Reeves mientras comparte estadísticas alarmantes sobre la reducción de la vida de las empresas y explica cómo los ejecutivos puede aplicar los seis principios de los organismos vivos para construir empresas resilientes que florezcan de cara al cambio.

Want to use TED Talks in your organization?

About the speaker

Imagination advocate

See speaker profile

Martin Reeves is chairman of the BCG Henderson Institute (BHI), BCG's think tank for new ideas in strategy and management.

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"When Resilience Is More Important Than Efficiency"

As business becomes more complex and interconnected, leaders should focus on designing robust systems rather than only maximizing static efficiency. (Martin Reeves and Raj Varadarajan)

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute