Ideas change everything

Kunsten å overtale via historiefortelling

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Kelly D. Parker |

TEDxBalchStreet

• March 2022

"Historiefortelling er et av de kraftigste verktøy for markedsføring og lederskap som fins," sier kommunikasjonsekspert Kelly D. Parker. Hun forklarer hvordan fortellinger gjør alle slags frierier mer minneverdige – og viser deg hvordan du kan konstruere et uimotståelig narrativ for å knytte sammen, overtale og drive fram meningsfylte handlinger.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

"Historiefortelling er et av de kraftigste verktøy for markedsføring og lederskap som fins," sier kommunikasjonsekspert Kelly D. Parker. Hun forklarer hvordan fortellinger gjør alle slags frierier mer minneverdige – og viser deg hvordan du kan konstruere et uimotståelig narrativ for å knytte sammen, overtale og drive fram meningsfylte handlinger.

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxBalchStreet, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Visit Kelly D. Parker's website to learn more.

About the speaker

Kelly D. Parker

Storytelling strategist

See speaker profile

Kelly D. Parker is a seasoned storyteller and marketing professional who believes in the transformative power of narratives.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

Find a TEDx event near you

This talk was presented to a local audience at TEDxBalchStreet, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Visit Kelly D. Parker's website to learn more.