Ideas change everything

El arte de la narración persuasiva

743,671 plays|

Kelly D. Parker |

TEDxBalchStreet

• March 2022

"La narración es una de las herramientas más poderosas que hay en marketing y liderazgo," cuenta la experta en comunicaciones Kelly D. Parker. Nos explica como las historias hacen que propuestas de todo tipo sean más memorables - y nos enseña como podemos elaborar una narrativa atractiva para conectar, persuadir e impulsar acciones significativas.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

"La narración es una de las herramientas más poderosas que hay en marketing y liderazgo," cuenta la experta en comunicaciones Kelly D. Parker. Nos explica como las historias hacen que propuestas de todo tipo sean más memorables - y nos enseña como podemos elaborar una narrativa atractiva para conectar, persuadir e impulsar acciones significativas.

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxBalchStreet, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Visit Kelly D. Parker's website to learn more.

About the speaker

Kelly D. Parker

Storytelling strategist

See speaker profile

Kelly D. Parker is a seasoned storyteller and marketing professional who believes in the transformative power of narratives.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

Find a TEDx event near you

This talk was presented to a local audience at TEDxBalchStreet, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Visit Kelly D. Parker's website to learn more.