Ideas change everything

The art of persuasive storytelling

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Kelly D. Parker |

TEDxBalchStreet

• March 2022

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

"Storytelling is one of the most powerful marketing and leadership tools there is," says communications expert Kelly D. Parker. She explains how stories make proposals of all kinds more memorable — and shows how you can craft a compelling narrative to connect, persuade and drive meaningful action.

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxBalchStreet, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Visit Kelly D. Parker's website to learn more.

About the speaker

Kelly D. Parker

Storytelling strategist

See speaker profile

Kelly D. Parker is a seasoned storyteller and marketing professional who believes in the transformative power of narratives.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

Find a TEDx event near you

This talk was presented to a local audience at TEDxBalchStreet, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Visit Kelly D. Parker's website to learn more.