Ideas change everything

Why sneakers are a great investment

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Josh Luber |

TED@IBM

• October 2015

Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Josh Luber is a "sneakerhead," a collector of rare or limited sneakers. With their insatiable appetite for exclusive sneakers, these tastemakers drive marketing and create hype for the brands they love, specifically Nike, which absolutely dominates the multi-billion dollar secondary market for sneakers. Luber's company, Campless, collects data about this market and analyzes it for collectors and investors. In this talk, he takes us on a journey into this complicated, unregulated market and imagines how it could be a model for a stock market for commerce.

Want to use TED Talks in your organization?

About the speaker

Sneaker data expert

See speaker profile

Josh Luber is the founder of Campless, a company that collects, analyzes and publishes data and derived insight related to collectible sneakers and the industry.

Learn more

This Sneakerhead Made a Stock Exchange for Shoes

Josh Luber’s StockX wants to make the prices of rare sneakers as transparent as possible.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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