Name: Tracking our online trackers
Uploaded: 2012-05-03T15:00:19Z
Duration: 6 min 22 s
Description: As you surf the Web, information is being collected about you. Web tracking is not 100% evil -- personal data can make your browsing more efficient; cookies can help your favorite websites stay in business. But, says Gary Kovacs, it's your right to know what data is being collected about you. He unveils a Firefox add-on, Collusion, to do just that. (Update: Collusion is now called Lightbeam.)

As you surf the Web, information is being collected about you. Web tracking is not 100% evil -- personal data can make your browsing more efficient; cookies can help your favorite websites stay in business. But, says Gary Kovacs, it's your right to know what data is being collected about you. He unveils a Firefox add-on, Collusion, to do just that. (Update: Collusion is now called Lightbeam.)

Gary Kovacs: Tracking our online trackers

Tracking our online trackers

The revelation of a hidden industry that profits from tracking our digital footprints without our consent raises privacy concerns.

Introducing Collusion, now Lightbeam, to empower users by visualizing who tracks them online, advocating for digital privacy rights.

Exposing the invisible industry: our online activities leave a digital trail, tracked without consent by over 150 entities.