Ideas change everything

Dan Ariely klausia, ar mes kontroliuojame savo sprendimus?

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Dan Ariely |

EG 2008

• December 2008

Dan Ariely, elgsenos ekonomikos atstovas ir knygos "Nuspėjamai iracionalus" autorius, remiasi klasikinėmis optinėmis apgaulėmis bei stebinančiais (kartais net šokiruojančiais) savo paties atliktų tyrimų rezultatais, kad parodytų, jog priimdami sprendimus mes nesame tokie racionalūs, kaip kad patys manome.

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Want to use TED Talks in your organization?

Dan Ariely, elgsenos ekonomikos atstovas ir knygos "Nuspėjamai iracionalus" autorius, remiasi klasikinėmis optinėmis apgaulėmis bei stebinančiais (kartais net šokiruojančiais) savo paties atliktų tyrimų rezultatais, kad parodytų, jog priimdami sprendimus mes nesame tokie racionalūs, kaip kad patys manome.

Want to use TED Talks in your organization?

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.

About the speaker

Behavioral economist

See speaker profile

Dan Ariely questions the forces that influence human behavior and the irrational ways we often behave.

Learn more

Payoff

Dan Ariely | TED Books (2016)

Dan Ariely - *Payoff*

About Best of the Web

Best of the Web, like the rest of TED.com, involves compelling people and ideas. But unlike TED Talks, these videos don't come from TED or our partner conferences: they're curated from around the internet, drawing on freely available videos from creators with an idea worth spreading.

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.