Why do we still negotiate the price of cars?
Andrej Levin |
TED@BCG
• September 2024
Negotiating over the price of a product can be uncomfortable, particularly in the automotive industry, where haggling is still common. AI strategist Andrej Levin presents research showing many customers would actually pay more for their cars in order to avoid the stress of negotiating — and shows how advancements in AI could enable companies across industries to set optimal fixed prices, making bargaining a thing of the past.