In the late ‘80s, Steven Addis imagined a creative agency that merged strategy and design, breaking down the walls between strategists, copywriters and designers. That vision evolved into Addis Creson, a brand strategy firm set on creating positive change by working with clients to market meaningful products and to improve their social benefit. The firm is behind the rapid rise of Kashi, the naming of Shutterfly and the launching of the sustainably raised salmon brand, Verlasso.
A photographer, film buff and writer, Addis began documenting the evolution of branding as the online world took shape. An avid traveler and supporter of the arts, he also advises businesses and non-profits through board work for the UC Berkeley Art Museum & Pacific Film Archive and MapLight.
“Over the years, Addis's company has evolved from being solely a package-design firm to one that also acts as a full-service agency, one dedicated to positive change.” — Adweek
In his TED Talk, Steven Addis shared a tradition that he and his daughter have kept for 15 years, since she was just 1 year old. On a father-daughter trip to New York City, the pair asks a stranger to snap a photo of them on the exact same street corner. Addis calls these photos […]
Continue reading[ted id=1634 width=560 height=315] Years ago, Steven Addis’s wife photographed him holding their 1-year-old daughter on the corner of 57 Street and Fifth Avenue in New York City. On her second birthday, the family happened to be back in the city, so headed to the same corner for daddy-daughter photo, round two. The next year, Addis […]
Continue readingMarketing and brand strategist Steven Addis turns up to show the 15 most treasured photographs in his collection. But these are not the highly produced shots you might expect from one who works in visual communications. Instead, they are the father-daughter snapshots he started as a unwitting project when his child was born. Every year […]
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