Ads Worth Spreading

Watch the 10 winners of our 2014 Ads Worth Spreading challenge. Our goal is to celebrate ads that communicate ideas in an exceptionally powerful way. Dig deeper and discover what audiences and the creative directors behind the ads had to say about 2013's selections by downloading the Ads Worth Spreading report.

Norwegian Students' and Academics' International Assistance Fund

Let's Save Africa

Meet Michael. He's the best at what he does: When top charities need an African child star for their ads, they call Michael. This sarcastic piece reminds us of how ridiculous stereotypes can be, and why we need to throw them out.

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P&G

Thank You Mom | Pick Them Back Up

This touching Olympics themed spot from Procter & Gamble celebrates the unsung heroes of the games -- moms. It teaches us that falling only makes us stronger, and reminds us of the importance of encouragement to try again.

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IBM

A Boy and His Atom

This ad holds the Guinness world record for the World's Smallest Stop-Motion Film. IBM researchers used a scanning tunneling microscope to move thousands of carbon monoxide molecules (two atoms stacked on top of each other), in pursuit of making a film so small it can be seen only when you magnify it 100 million times. A movie made with atoms.

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Guinness

Basketball

With a surprise heartwarming twist, this Guinness ad embodies the best qualities of friendship (and storytelling).

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Adobe

Click, Baby, Click!

Do you know what your marketing is doing? Are you sure? This hilarious spot from Adobe shows us what can go wrong when we're not paying attention to analytics.

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Google Earth

Saroo Brierly: Homeward Bound

For more than a quarter century, Saroo Brierley searched for his family before finding his way back home with the help of Google Earth. It's an incredible true story of hope, determination and technology.

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Dove

Camera Shy

A journey through women's relationship with the camera -- from self-conscious avoidance to pure joy in the spotlight. Dove asked women to reflect on the point when they became their own worst beauty critics -- and encourages them to be their own beautiful self.

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New Zealand Transport Industry

Mistakes

No one should pay for a mistake with their life. That's the punchline to this powerful conversation between two men without enough time to react to a life-changing accident.

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Virgin America

Safety Dance

Virgin Air redefines the safety video with this nonstop foot-tapping piece, effortlessly moving through genres, decades and styles while delivering all the safety information passengers need.

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Honda

Hands

This adorably quirky ad uses sleight-of-hand to celebrate the curiosity of Honda engineers, highlighting some of their most successful innovations over the past 65 years.

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Norwegian Students' and Academics' International Assistance Fund

Let's Save Africa

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P&G

Thank You Mom | Pick Them Back Up

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2014 winners