Theme: Design at the Decision-Making Table

In this thought-provoking TEDx talk, Gordon Ching, Founder of the Design Executive Council, takes us on a captivating journey into design and its transformative power in the corporate world. Through compelling stories and real-world examples, Ching illustrates how integrating design principles at the highest levels of decision-making can revolutionize businesses, drive innovation, and lead to holistic, sustainable outcomes.

Ching argues that design is not merely an aesthetic consideration but a strategic tool that should be embraced by every function within an organization, especially in large corporations. He demonstrates how design thinking can be applied to risk management, sales performance, governance, user experience, and brand perception, ultimately driving significant change and delivering tangible results.

By showcasing the versatility and value of design as a catalyst for achieving strategic objectives, Ching challenges traditional notions of corporate decision-making and presents a compelling case for why design deserves a seat in the C-suite.

This engaging talk will inspire business leaders, designers, and innovators alike to rethink their approach to problem-solving and unlock design's untapped potential in shaping their organizations' future.

TEDxSantaBarbaraSalon - Virtual Event
1482 E Valley Road, Suite 466
Santa Barbara, California, 93108
United States

Gordon Ching

Founder, CEO

Gordon Ching, Founder & CEO of the Design Executive Council (DXC), champions strategic design leadership alongside influential senior executives, CEOs, and board directors. Noting that only about 5.3% of Fortune 1000 companies have a chief design executive, DXC aims to boost this number, enhancing the influence and value of design functions in companies. Under his leadership, DXC has emerged as the premier network for global design executives and board directors, providing executive networking, research, advisory, and business insights. With a background in design, research, and marketing at leading companies like Apple and Affirm and a Master's in Design Management from SCAD, Gordon is at the frontier of elevating and integrating design's strategic role in transforming businesses worldwide.