Theme: Attention Trap

Ever wanted a break so you decide to scroll through Instagram reels for “a minute or two”, only to look up to find that hours have passed? How many times have you sat with intent, trying to concentrate on finishing a task, but no, it simply refuses to maintain your attention?

This is the 21st Century where attention spans have become yet another profitable commodity. Surprised? The rise of social media and the 'attention economy' has left us with the concentration span of a goldfish. How is the marketing and design field achieving this impressive feat of ensnaring our minds? How do people in creative areas cope? Are they adapting to the new world or losing ground? Most importantly, what does this mean for each individual and our mental well-being?

TEDxNITKSurathkal brings you the latest edition of our Salon event, themed 'Attention Trap'. Join us as our speakers shed light on the various dimensions involved and answer the elusive question: Is the decrease in attention span the new reality we must accept or fight against?

Virtual Event
Airmeet Platform
Surathkal, Karnataka, 575025
India

Ankur Grover

Design Thinker

A man of remarkable talents and a mind of an intricate design thinker, Ankur Grover is definitely a name to reckon with. He is the co-founder of TinkrLabs, India’s only design thinking firm, that allows individuals and organizations to harness this domain to empathize, collaborate and experiment, thus producing agile and effective solutions for any available niche. Being an alumnus of BITS Pilani and INSEAD, he has a vast amount of experience in design engineering, management and anthropology. A skillful individual and a winner of the two most prestigious scholarships offered by INSEAD, Ankur has showcased his expertise in this field of study. He is also a specialist in areas of network engineering and business development, where he co-authored a Harvard Review Case Study titled ‘Innovation and Design Thinking’. Through Ankur’s unique storytelling expertise, he has ensured that every organization recognizes the crucial need to adopt design thinking.

Karan Shah

EDU-PRENEUR, Founder and CEO - IIDE

Karan Shah, a tech visionary, educationist, public speaker, and the Founder of IIDE is indeed a multi-faceted personality. After specializing in Ecommerce Strategies from Harvard University, Mr. Karan returned to India as he identified a digital skill gap and set up IIDE, India’s premier Ed-tech School for Digital Skills to harness the opportunities in education and work that came along in the digital age. His firm has trained leading corporations like Mahindra, Volkswagen, Asian Paints, Pfizer, Estee Lauder, and World Bank in Digital Skills. The World Education Congress awarded IIDE as the 'Best Digital Marketing Institute of 2021'. From teaching 8 students out of his grandfather’s garage to a 20,000 sq feet campus and now, moving online and helping 2,35,000+ students and professionals, Mr. Karan has helped a lot of individuals become employable and entrepreneurial. He is also a visiting faculty at the IIMs and 14+ Mumbai University colleges.

Sarah Donawerth

Freelance Artist

Sarah Donawerth is a freelance artist whose passion for art is apparent in the various aspects she explores which include knitting, crochet, jewelry making and paper crafts. Her work has been featured in some of the top art and craft magazines including Bella Grace, Jewelry Affaire, Belle Armoire Jewelry, and more. Apart from more traditional forms of fine art, Sarah has great experience in the field of digital media marketing and content writing as a freelance blogger. Her experience in several firms and start-ups in different job roles serves to diversify her experience and wealth of knowledge. Uniting her love for art with marketing skills, she has worked as a Social Media Manager & Designer at Stampington & Co, the largest publisher of niche magazines in the art & craft industry. Her previous roles as a Marketing Manager and Content Manager lend her insight into how effective marketing performs on social platforms.