Theme: Philanthropy

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations).

77 Theatre
C&C Creative Park, 77 Meishuguan Houjie
美术馆后街77号77文创园
Dongcheng district, Beijing, 100010
China

May Mei

May Mei is a 10 year veteran in managing and operating international non-profit organizations. In 2004, she founded the WildAid China office serving as the China Chief Representative. WildAid China under her leadership has successfully launched numerous influential awareness campaigns on endangered wildlife protection and climate change.

Rui Zhu

Professor of marketing and co-director for the Branding Center in Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, Zhu Rui is an associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her Ph.D. in Marketing from University of Minnesota.