In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations).

Parkview Green
Dongdaqiaolu
Beijing, Beijing, 10001
China

Zhu Rui

Professor of marketing and co-director for the Branding Center in Cheung Kong Graduate School of Business (CKGSB) Prior to joining CKGSB, Zhu Rui was an associate professor of marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her Ph.D. in Marketing from University of Minnesota. She is currently an Associate Editor at the Journal of Consumer Psychology, and serves on the editorial board of the Journal of Consumer Research.