Ideas change everything

William McDonough o dizajniranju od kolijevke do kolijevke

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William McDonough |

TED2005

• February 2005

Ekološki osviješteni arhitekt i dizajner William McDonough se pita na što bi ličile naše zgrade i proizvodi kad bi dizajneri uzeli u obzir "svu djecu, svih vrsta, za sva vremena".

Ekološki osviješteni arhitekt i dizajner William McDonough se pita na što bi ličile naše zgrade i proizvodi kad bi dizajneri uzeli u obzir "svu djecu, svih vrsta, za sva vremena".

This talk was presented at an official TED conference.

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About the speaker

William McDonough

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Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife.

Learn more

Cradle to Cradle

William McDonough and Michael Braungart | North Point Press (2002)

William McDonough and Michael Braungart - *Cradle to Cradle*

This talk was presented at an official TED conference.

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