Ideas change everything

Den hemmelige ingrediensen i fantastisk gjestfrihet

2,602,746 plays|

Will Guidera |

TED@BCG

• September 2022

Restauranteier Will Guidaras liv endret seg da han bestemte seg for å servere en pølse i brød til to dollar i sin 4-stjerners restaurant, og dermed skapte en personlig tilpasset opplevelse for noen kunder fra utlandet som ønsket å prøve autentisk New York City gatemat. Stuntet ga så positive reaksjoner at Guidera begynte å fokusere på "urimelig gjestfrihet" på fulltid, og lette etter måter å skape ekstraordinære opplevelser og å gi folk mer enn de kunne forvente. I denne morsomme og hjertevarme talen deler han tre skritt mot å utforme virkelig minneverdige øyeblikk, sentrert rundt menneskelig kontakt - uansett hvilken bransje du er i.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Restauranteier Will Guidaras liv endret seg da han bestemte seg for å servere en pølse i brød til to dollar i sin 4-stjerners restaurant, og dermed skapte en personlig tilpasset opplevelse for noen kunder fra utlandet som ønsket å prøve autentisk New York City gatemat. Stuntet ga så positive reaksjoner at Guidera begynte å fokusere på "urimelig gjestfrihet" på fulltid, og lette etter måter å skape ekstraordinære opplevelser og å gi folk mer enn de kunne forvente. I denne morsomme og hjertevarme talen deler han tre skritt mot å utforme virkelig minneverdige øyeblikk, sentrert rundt menneskelig kontakt - uansett hvilken bransje du er i.

Want to use TED Talks in your organization?

Will’s team partners with leaders across all industries to rethink how hospitality can connect people while becoming a fundamental part of their business. Follow Will on LinkedIn to learn more.

The Welcome Conference is Will's annual hospitality symposium, bringing together leaders in hospitality from across industries to connect, share ideas and inspire one another. Sign up to learn more.

About the speaker

Restaurateur, author

See speaker profile

Will Guidara believes in the remarkable power of hospitality.

Learn more

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Will Guidara | Optimism Press (2022)

Will Guidara - *Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect*

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

Will’s team partners with leaders across all industries to rethink how hospitality can connect people while becoming a fundamental part of their business. Follow Will on LinkedIn to learn more.

The Welcome Conference is Will's annual hospitality symposium, bringing together leaders in hospitality from across industries to connect, share ideas and inspire one another. Sign up to learn more.