Ideas change everything

Los ingredientes secretos de la buena hospitalidad

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Will Guidara |

TED@BCG

• September 2022

La vida del restaurador Will Guidara cambió cuando decidió servir un 'hot dog', o perrito caliente, en su exclusivo restaurante de cuatro estrellas. A partir de ello, creó una experiencia personalizada para comensales que no eran de la ciudad y estaban deseosos de probar la auténtica comida callejera de Nueva York. La iniciativa tuvo tan buena acogida que Guidara comenzó a aplicar esta forma de hospital inesperada para crear experiencias extraordinarias y brindar a la gente más de lo que se imaginaba. En esta charla cálida y entretenida, Guidara comparte los tres pasos para crear momentos inolvidables a partir de la conexión humana, cualquiera sea el rubro laboral.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

La vida del restaurador Will Guidara cambió cuando decidió servir un 'hot dog', o perrito caliente, en su exclusivo restaurante de cuatro estrellas. A partir de ello, creó una experiencia personalizada para comensales que no eran de la ciudad y estaban deseosos de probar la auténtica comida callejera de Nueva York. La iniciativa tuvo tan buena acogida que Guidara comenzó a aplicar esta forma de hospital inesperada para crear experiencias extraordinarias y brindar a la gente más de lo que se imaginaba. En esta charla cálida y entretenida, Guidara comparte los tres pasos para crear momentos inolvidables a partir de la conexión humana, cualquiera sea el rubro laboral.

Want to use TED Talks in your organization?

Will’s team partners with leaders across all industries to rethink how hospitality can connect people while becoming a fundamental part of their business. Follow Will on LinkedIn to learn more.

The Welcome Conference is Will's annual hospitality symposium, bringing together leaders in hospitality from across industries to connect, share ideas and inspire one another. Sign up to learn more.

About the speaker

Restaurateur, author

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Will Guidara believes in the remarkable power of hospitality.

Learn more

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

Will Guidara | Optimism Press (2022)

Will Guidara - *Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect*

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

Will’s team partners with leaders across all industries to rethink how hospitality can connect people while becoming a fundamental part of their business. Follow Will on LinkedIn to learn more.

The Welcome Conference is Will's annual hospitality symposium, bringing together leaders in hospitality from across industries to connect, share ideas and inspire one another. Sign up to learn more.