Ideas change everything

Got a wicked problem? First, tell me how you make toast

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Tom Wujec |

TEDGlobal 2013

• June 2013

Making toast doesn’t sound very complicated -- until someone asks you to draw the process, step by step. Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work. Learn how to run this exercise yourself, and hear Wujec’s surprising insights from watching thousands of people draw toast.

Making toast doesn’t sound very complicated -- until someone asks you to draw the process, step by step. Tom Wujec loves asking people and teams to draw how they make toast, because the process reveals unexpected truths about how we can solve our biggest, most complicated problems at work. Learn how to run this exercise yourself, and hear Wujec’s surprising insights from watching thousands of people draw toast.

This talk was presented at an official TED conference.

Read our curation guidelines.

Download Tom Wujec's primer on systems thinking and draw some toast.

About the speaker

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Tom Wujec studies how we share and absorb information. He's an innovative practitioner of business visualization -- using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk.

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This talk was presented at an official TED conference.

Read our curation guidelines.

Download Tom Wujec's primer on systems thinking and draw some toast.