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西蒙·斯涅克：伟大的领袖如何激励行动

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Simon Sinek |

TEDxPuget Sound

• September 2009

西蒙·斯涅克用一个简单但是震撼的模型来阐释激励人心的领袖力，这个模型的核心是一个“黄金”圆圈，意思是领袖素质的根本来源是回答“为什么？”。他列举了苹果公司、马丁•路德•金还有莱特兄弟成功的例子，同时以蒂沃（Tivo）数码录像机为失败的典型。虽然蒂沃最近打赢一场官司，使得其股价上涨了 3倍，但是它仍在挣扎中。

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西蒙·斯涅克用一个简单但是震撼的模型来阐释激励人心的领袖力，这个模型的核心是一个“黄金”圆圈，意思是领袖素质的根本来源是回答“为什么？”。他列举了苹果公司、马丁•路德•金还有莱特兄弟成功的例子，同时以蒂沃（Tivo）数码录像机为失败的典型。虽然蒂沃最近打赢一场官司，使得其股价上涨了 3倍，但是它仍在挣扎中。

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This talk was presented to a local audience at TEDxPuget Sound, an independent event. TED's editors chose to feature it for you.

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Leadership expert

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Simon Sinek explores how leaders can inspire cooperation, trust and change. He's the author of the classic "Start With Why."

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Start with Why

Simon Sinek | Portfolio Trade (2011)

Simon Sinek - *Start with Why*

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This talk was presented to a local audience at TEDxPuget Sound, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.