Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"  His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

Simon Sinek: سیمۆن سنەیک: 

سیمۆن سنەیک: 

People don't buy what you do; they buy why you do it. This belief is the cornerstone of impactful leadership and innovation.

The law of diffusion of innovation explains why belief-aligned customers are crucial for a product or idea's mass acceptance.

Great leaders inspire action by communicating why they do things, not just what they do, tapping into beliefs and emotions.