Name: Saving for tomorrow, tomorrow
Uploaded: 2012-02-23T16:40:23Z
Duration: 17 min 28 s
Description: It's easy to imagine saving money next week, but how about right now? Generally, we want to spend it. Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks: How do we turn this behavioral challenge into a behavioral solution?

It's easy to imagine saving money next week, but how about right now? Generally, we want to spend it. Economist Shlomo Benartzi says this is one of the biggest obstacles to saving enough for retirement, and asks: How do we turn this behavioral challenge into a behavioral solution?

Shlomo Benartzi: Saving for tomorrow, tomorrow

Saving for tomorrow, tomorrow

Harnessing behavioral finance to boost savings: Save More Tomorrow program nudges employees to save more as they earn more.

Challenging innate spending urges with a simple plan, Save More Tomorrow transforms present bias into future financial security.

Overcoming inertia and loss aversion, Save More Tomorrow makes saving for retirement seamless and emotionally palatable.