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施羅莫·本納茨：為明天而節約
2,079,210 plays
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Shlomo Benartzi |
TEDSalon NY2011
• November 2011
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想像從下星期開始存錢很容易，但是為甚麼不是現在呢？一般來說，我們想要花錢。經濟學家本納茨說這是我們存退休金的最大障礙。他提出一個問題：我們怎樣把行為性挑戰變成行為性的解決方案呢？
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economics
psychology
money
behavioral economics
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Talk details
想像從下星期開始存錢很容易，但是為甚麼不是現在呢？一般來說，我們想要花錢。經濟學家本納茨說這是我們存退休金的最大障礙。他提出一個問題：我們怎樣把行為性挑戰變成行為性的解決方案呢？
Want to use TED Talks in your organization?
Start here
economics
psychology
money
behavioral economics
This talk was presented at an official TED conference.
Read our curation guidelines.
About the speaker
Shlomo Benartzi
Economist
See speaker profile
Shlomo Benartzi uses behavioral economics to study how and why we plan well for the future (or fail to), and uses that to develop new programs to encourage saving for retirement.
This talk was presented at an official TED conference.
Read our curation guidelines.
