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希娜-艾因嘉：選擇的藝術
4,431,710 plays
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Sheena Iyengar |
TEDGlobal 2010
• July 2010
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希娜-艾因嘉致力研究於我們是如何做選擇，以及我們對於自己的選擇有何感受。在TEDGlobal中，她會談談平凡的選擇(選可樂或百事)和重大意義的選擇，同時在她開創性的研究中，揭露了我們在選擇時的驚人心態。
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culture
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Talk details
希娜-艾因嘉致力研究於我們是如何做選擇，以及我們對於自己的選擇有何感受。在TEDGlobal中，她會談談平凡的選擇(選可樂或百事)和重大意義的選擇，同時在她開創性的研究中，揭露了我們在選擇時的驚人心態。
Want to use TED Talks in your organization?
Start here
culture
business
economics
social change
psychology
decision-making
society
This talk was presented at an official TED conference.
Read our curation guidelines.
About the speaker
Sheena Iyengar
Psycho-economist
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Sheena Iyengar studies how people choose (and what makes us think we're good at it).
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BOOK
Think Bigger: How to Innovate
Sheena Iyengar |
Columbia Business School Publishing (2023)
This talk was presented at an official TED conference.
Read our curation guidelines.
