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選択術
4,429,249 plays
|
シ―ナ・アイアンガ― |
TEDGlobal 2010
• July 2010
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シーナ・アイアンガーは人が選択する方法や傾向、感情を研究しています。TEDGlobalでは、コーラVSペプシといった日常的な選択からシリアスなものに渡り、選択における 驚くべき見解を明らかにします。
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culture
business
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social change
psychology
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society
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Talk details
シーナ・アイアンガーは人が選択する方法や傾向、感情を研究しています。TEDGlobalでは、コーラVSペプシといった日常的な選択からシリアスなものに渡り、選択における 驚くべき見解を明らかにします。
Want to use TED Talks in your organization?
Start here
culture
business
economics
social change
psychology
decision-making
society
This talk was presented at an official TED conference.
Read our curation guidelines.
About the speaker
Sheena Iyengar
Psycho-economist
See speaker profile
Sheena Iyengar studies how people choose (and what makes us think we're good at it).
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BOOK
Think Bigger: How to Innovate
Sheena Iyengar |
Columbia Business School Publishing (2023)
This talk was presented at an official TED conference.
Read our curation guidelines.
