Ideas change everything

How to use data to make a hit TV show

1,754,571 plays|

Sebastian Wernicke |

TEDxCambridge

• June 2015

Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data -- and suggests a brainier way to use it.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Does collecting more data lead to better decision-making? Competitive, data-savvy companies like Amazon, Google and Netflix have learned that data analysis alone doesn't always produce optimum results. In this talk, data scientist Sebastian Wernicke breaks down what goes wrong when we make decisions based purely on data -- and suggests a brainier way to use it.

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxCambridge, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

Sebastian Wernicke

See speaker profile

After making a splash in the field of bioinformatics, Sebastian Wernicke moved on to the corporate sphere, where he motivates and manages multidimensional projects.

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

Find a TEDx event near you

This talk was presented to a local audience at TEDxCambridge, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.