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Rory Sutherland: 關注細節
1,476,066 plays
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Rory Sutherland |
TEDSalon London 2010
• April 2010
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通常，人們可能認為複雜的問題需要用複雜的方法來解決，但廣告人 Rory Sutherland 認為，令人眼花繚亂、成本高昂的解決方案完全可以用更簡單有效的方法替代。Rory 以行為經濟學的理論及風趣的例子說明他的觀點。
politics
design
engineering
economics
creativity
motivation
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Talk details
通常，人們可能認為複雜的問題需要用複雜的方法來解決，但廣告人 Rory Sutherland 認為，令人眼花繚亂、成本高昂的解決方案完全可以用更簡單有效的方法替代。Rory 以行為經濟學的理論及風趣的例子說明他的觀點。
politics
design
engineering
economics
creativity
motivation
This talk was presented at an official TED conference.
Read our curation guidelines.
About the speaker
Rory Sutherland
Advertising guru
See speaker profile
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
Rory Sutherland's resource list
This talk was presented at an official TED conference.
Read our curation guidelines.
