Ideas change everything

The business logic of sustainability

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Ray Anderson |

TED2009

• February 2009

At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

At his carpet company, Ray Anderson has increased sales and doubled profits while turning the traditional "take / make / waste" industrial system on its head. In a gentle, understated way, he shares a powerful vision for sustainable commerce.

Want to use TED Talks in your organization?

This talk was presented at an official TED conference.

Read our curation guidelines.

About the speaker

Sustainable-business pioneer

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Ray Anderson founded the company that makes covetable Flor carpeting. But behind the fresh design is a decades-deep commitment to sustainable ways of doing business -- culminating in the Mission Zero plan.

This talk was presented at an official TED conference.

Read our curation guidelines.