Ideas change everything

Hieno suunnittelu on vakavaa, ei asiallista

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Paula Scher |

Serious Play 2008

• May 2008

Paula Scher muistelee elämää suunnittelijana (hän on tehnyt levyjen kansia, kirjoja, Citibankin logon ...) ja paikantaa hetket jolloin hän alkoi todella pitää hauskaa. Näe upeat työt ja kuvat hänen legendaariselta uraltaan.

Paula Scher muistelee elämää suunnittelijana (hän on tehnyt levyjen kansia, kirjoja, Citibankin logon ...) ja paikantaa hetket jolloin hän alkoi todella pitää hauskaa. Näe upeat työt ja kuvat hänen legendaariselta uraltaan.

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.

About the speaker

Designer at play

See speaker profile

With a career that fuses rock and roll, corporate identity creation, and impressionistic geography, Paula Scher is a master conjurer of the instantly familiar.

Learn more

Make It Bigger

Paula Scher | Princeton Architectural Press (2005)

Paula Scher - *Make It Bigger*

Creative cartography

Get lost in Paula Scher's chaotic, laborious and complicated illustrations of lost corners in her 2011 book, Maps.

About Best of the Web

Best of the Web, like the rest of TED.com, involves compelling people and ideas. But unlike TED Talks, these videos don't come from TED or our partner conferences: they're curated from around the internet, drawing on freely available videos from creators with an idea worth spreading.

This video is a TED "Best of the Web" pick, featuring a remarkable idea available on the internet from an independent creator. This idea didn’t come from TED, but TED is thrilled to spread it. TED's editors chose to feature it for you.