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Noreena Hertz: Kako koristiti eksperte -- i kada ne

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Noreena Hertz |

TEDSalon London 2010

• November 2010

Donosimo važne odluke svaki dan -- i mi se često pouzdamo u eksperte da nam pomognu odlučiti. Ali, govori ekonomistica Noreena Hertz, preveliko oslanjanje na eksperte može biti ograničavajuće ako ne i opasno. Ona nas poziva da započnemo demokratizirati ekspertizu -- da slušamo ne samo "kirurge i izvršne menadžere već i radnike u dućanu".

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Donosimo važne odluke svaki dan -- i mi se često pouzdamo u eksperte da nam pomognu odlučiti. Ali, govori ekonomistica Noreena Hertz, preveliko oslanjanje na eksperte može biti ograničavajuće ako ne i opasno. Ona nas poziva da započnemo demokratizirati ekspertizu -- da slušamo ne samo "kirurge i izvršne menadžere već i radnike u dućanu".

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About the speaker

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Noreena Hertz looks at global culture -- financial and otherwise -- using an approach that combines traditional economic analysis with foreign policy trends, psychology, behavioural economics, anthropology, history and sociology.

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This talk was presented at an official TED conference.

Read our curation guidelines.