Ideas change everything

Using design to make ideas new

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Milton Glaser |

TED1998

• February 1998

From the TED archives: The legendary graphic designer Milton Glaser dives deep into a new painting inspired by Piero della Francesca. From here, he muses on what makes a convincing poster, by breaking down an idea and making it new.

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Want to use TED Talks in your organization?

From the TED archives: The legendary graphic designer Milton Glaser dives deep into a new painting inspired by Piero della Francesca. From here, he muses on what makes a convincing poster, by breaking down an idea and making it new.

Want to use TED Talks in your organization?

This talk was presented at an official TED conference.

Read our curation guidelines.

About the speaker

Graphic designer

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If his career began and ended with "I [heart] N Y," Milton Glaser would still be a legend. But over his multi-decade career, his body of work is sprinkled with similarly iconic images and logos.

This talk was presented at an official TED conference.

Read our curation guidelines.