Ideas change everything

How a strong creative industry helps economies thrive

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Mehret Mandefro |

TED@BCG

• October 2020

When global leaders think about which industries can fuel economic growth, the arts are often overlooked. But filmmaker Mehret Mandefro says the creative sector actually has the power to grow economies -- while also helping safeguard democracy. In this captivating talk, she shares a behind-the-scenes look at how she's putting culture back on the economic agenda in Ethiopia, and explains why other countries would benefit from doing the same.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

When global leaders think about which industries can fuel economic growth, the arts are often overlooked. But filmmaker Mehret Mandefro says the creative sector actually has the power to grow economies -- while also helping safeguard democracy. In this captivating talk, she shares a behind-the-scenes look at how she's putting culture back on the economic agenda in Ethiopia, and explains why other countries would benefit from doing the same.

Want to use TED Talks in your organization?

About the speaker

Mehret Mandefro

Filmmaker, anthropologist, physician

See speaker profile

Mehret Mandefro is an award-winning producer, writer and director.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute