Ideas change everything

文字設計的秘密語言

585,189 plays|

瑪蒂娜佛羅兒 |

TEDxRiodelaPlata

• October 2016

看看你身邊的文字：街上的標誌、商店、餐廳菜單、書籍封面。不論你發現了沒有，文字都在向你說話，告訴你字面以外的意思──它所代表的事物是現代的、精製的、奇幻的或荒唐的。來向文字設計師瑪蒂娜佛羅兒學習如何將這秘密語言解碼。她解釋了改變文字的形狀、顏色或紋理，會如何改變我們的感受。

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

看看你身邊的文字：街上的標誌、商店、餐廳菜單、書籍封面。不論你發現了沒有，文字都在向你說話，告訴你字面以外的意思──它所代表的事物是現代的、精製的、奇幻的或荒唐的。來向文字設計師瑪蒂娜佛羅兒學習如何將這秘密語言解碼。她解釋了改變文字的形狀、顏色或紋理，會如何改變我們的感受。

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.

About the speaker

Lettering designer

See speaker profile

Martina Flor combines her talents as designer and illustrator in the drawing of letters. Through her work as an artist and teacher, she has helped establish letter design in the European design scene.

Learn more

The Golden Secrets of Lettering

Martina Flor | Princeton Architectural Press (2017)

Martina Flor - *The Golden Secrets of Lettering*

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This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.