Ideas change everything

字体设计中的秘密语言

584,949 plays|

玛蒂娜·弗洛 |

TEDxRiodelaPlata

• October 2016

请环顾你周围的那些字母们：街道指示牌上的，商店里的，饭店菜单上的，书籍封面上的。无论你是否意识到，这些字母都在向你讲述着一些超越了文字本身的东西——无论它们代表的意义是时髦的，还是精雕细琢的，空想的，抑或是滑稽的。听字体设计师玛蒂娜·弗洛讲述如何通过替换字母的形状、颜色和质地来改变我们对它们的感知，一起学习破解这种隐秘的语言吧。

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

请环顾你周围的那些字母们：街道指示牌上的，商店里的，饭店菜单上的，书籍封面上的。无论你是否意识到，这些字母都在向你讲述着一些超越了文字本身的东西——无论它们代表的意义是时髦的，还是精雕细琢的，空想的，抑或是滑稽的。听字体设计师玛蒂娜·弗洛讲述如何通过替换字母的形状、颜色和质地来改变我们对它们的感知，一起学习破解这种隐秘的语言吧。

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.

About the speaker

Lettering designer

See speaker profile

Martina Flor combines her talents as designer and illustrator in the drawing of letters. Through her work as an artist and teacher, she has helped establish letter design in the European design scene.

Learn more

The Golden Secrets of Lettering

Martina Flor | Princeton Architectural Press (2017)

Martina Flor - *The Golden Secrets of Lettering*

About TEDx

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This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.