Ideas change everything

Limbajul secret al formelor literelor

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Martina Flor |

TEDxRiodelaPlata

• October 2016

Uitați-vă la literele din jurul vostru: pe afișe, magazine, meniurile restaurantelor, coperțile cărților. Literele vă vorbesc; vă spun lucruri care depășesc textul literar - ceea ce reprezintă este modern, artizanal, fantastic sau nebun. Învățați să descifrați acest limbaj secret cu Martina Flor, caligrafă profesionistă, care explică cum formele, culorile și texturile literelor pot schimba felul în care le percepem.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Uitați-vă la literele din jurul vostru: pe afișe, magazine, meniurile restaurantelor, coperțile cărților. Literele vă vorbesc; vă spun lucruri care depășesc textul literar - ceea ce reprezintă este modern, artizanal, fantastic sau nebun. Învățați să descifrați acest limbaj secret cu Martina Flor, caligrafă profesionistă, care explică cum formele, culorile și texturile literelor pot schimba felul în care le percepem.

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.

About the speaker

Lettering designer

See speaker profile

Martina Flor combines her talents as designer and illustrator in the drawing of letters. Through her work as an artist and teacher, she has helped establish letter design in the European design scene.

Learn more

The Golden Secrets of Lettering

Martina Flor | Princeton Architectural Press (2017)

Martina Flor - *The Golden Secrets of Lettering*

About TEDx

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This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.