Ideas change everything

De geheimtaal van letterdesign

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Martina Flor |

TEDxRiodelaPlata

• October 2016

Kijk naar de letters om je heen: op posters, winkels, menukaarten, boekomslagen. De letters spreken tot je; ze zeggen je veel meer dan de letterlijke tekst — of wat zij vertegenwoordigen nu modern is, handgemaakt, verzonnen of gek. Leer deze geheimtaal te ontcijferen met Martina Flor, professioneel letteraar, die uitlegt hoe de vormen, de kleuren en de teksturen van letters veranderen hoe wij ze ervaren.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Kijk naar de letters om je heen: op posters, winkels, menukaarten, boekomslagen. De letters spreken tot je; ze zeggen je veel meer dan de letterlijke tekst — of wat zij vertegenwoordigen nu modern is, handgemaakt, verzonnen of gek. Leer deze geheimtaal te ontcijferen met Martina Flor, professioneel letteraar, die uitlegt hoe de vormen, de kleuren en de teksturen van letters veranderen hoe wij ze ervaren.

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.

About the speaker

Lettering designer

See speaker profile

Martina Flor combines her talents as designer and illustrator in the drawing of letters. Through her work as an artist and teacher, she has helped establish letter design in the European design scene.

Learn more

The Golden Secrets of Lettering

Martina Flor | Princeton Architectural Press (2017)

Martina Flor - *The Golden Secrets of Lettering*

About TEDx

TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.

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This talk was presented to a local audience at TEDxRiodelaPlata, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

Contribute to this gallery of vernacular lettering by sharing a picture of a sign in your city under the hashtag #goldensecretsoflettering.