Look at the letters around you: on street signs, stores, restaurant menus, the covers of books. Whether you realize it or not, the letters are speaking to you, telling you something beyond the literal text -- that whatever they represent is modern or finely crafted or fantastical or zany. Learn to decode this secret language with lettering designer Martina Flor as she explains how altering the shapes, colors and textures of letters changes how we perceive them. (In Spanish with English subtitles)

Martina Flor: The secret language of letter design

The secret language of letter design

Exploring the impactful language of letter design, it's revealed that letters are not mere symbols but narrators of stories and epochs.

A journey through lettering demonstrates its power to evoke emotions, from the tradition of a bakery's sign to the fantasy of a book cover.

The art of lettering transcends mere text, employing shape, color, and texture to convey messages with precision, beauty, and imagination.