Ideas change everything

Come costruire un'impresa che duri 100 anni

2,504,064 plays|

Martin Reeves |

TED@BCG Paris

• May 2016

Per costruire un'impresa che duri nel tempo, non c'è cosa migliore che lasciarsi ispirare dal sistema immunitario umano. Lo stratega Martin Reeves presenta statistiche allarmanti sulla riduzione dell'aspettativa di vita delle imprese e spiega ai dirigenti come applicare sei principi, ispirati agli organismi viventi, in base ai quali costruire imprese durature che sappiano fiorire in questi tempi di cambiamento.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Per costruire un'impresa che duri nel tempo, non c'è cosa migliore che lasciarsi ispirare dal sistema immunitario umano. Lo stratega Martin Reeves presenta statistiche allarmanti sulla riduzione dell'aspettativa di vita delle imprese e spiega ai dirigenti come applicare sei principi, ispirati agli organismi viventi, in base ai quali costruire imprese durature che sappiano fiorire in questi tempi di cambiamento.

Want to use TED Talks in your organization?

About the speaker

Imagination advocate

See speaker profile

Martin Reeves is chairman of the BCG Henderson Institute (BHI), BCG's think tank for new ideas in strategy and management.

Learn more

Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach

Martin Reeves, Knut Haanaes and Janmejaya Sinha | Harvard Business Review Press (2015)

Martin Reeves, Knut Haanaes and Janmejaya Sinha - *Your Strategy Needs a Strategy: How to Choose and Execute the Right Approach*

Fragile Dominion: Complexity and the Commons

Simon Levin | Basic Books (1999)

Simon Levin - *Fragile Dominion: Complexity and the Commons*

"When Resilience Is More Important Than Efficiency"

As business becomes more complex and interconnected, leaders should focus on designing robust systems rather than only maximizing static efficiency. (Martin Reeves and Raj Varadarajan)

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute