Ideas change everything

An interactive map to track (and end) pollution in China

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Ma Jun |

TEDMonterey

• August 2021

China has pledged to be carbon neutral by 2060 -- and its citizens are helping industries across the country reach that goal. Environmentalist Ma Jun introduces the Blue Map, an app that empowers people to report pollution violations in their communities and track real-time environmental data, holding emitters accountable and helping companies along the global supply chain make informed sourcing decisions. Hear how the app uses the power of transparency to motivate more than 14,000 factories (so far) to clean up.

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Want to use TED Talks in your organization?

China has pledged to be carbon neutral by 2060 -- and its citizens are helping industries across the country reach that goal. Environmentalist Ma Jun introduces the Blue Map, an app that empowers people to report pollution violations in their communities and track real-time environmental data, holding emitters accountable and helping companies along the global supply chain make informed sourcing decisions. Hear how the app uses the power of transparency to motivate more than 14,000 factories (so far) to clean up.

Want to use TED Talks in your organization?

This talk was presented at an official TED conference.

Read our curation guidelines.

Find out where your favorite brands rank in environmental management and climate action.

Learn more about the Institute of Public and Environmental Affairs and its work greening global production, encouraging responsible sourcing and promoting sustainable investments.

About the speaker

Environmentalist, writer, scholar

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Ma Jun developed the China Pollution Map, China's first environmental public database, and the Blue Map, a mobile app that helps the public report environmental violations.

This talk was presented at an official TED conference.

Read our curation guidelines.

Find out where your favorite brands rank in environmental management and climate action.

Learn more about the Institute of Public and Environmental Affairs and its work greening global production, encouraging responsible sourcing and promoting sustainable investments.