Ideas change everything

The 4 superpowers of design

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Kevin Bethune |

TED@BCG Milan

• October 2017

Design veteran Kevin Bethune argues that designers' talents are often undervalued in business. He says that all designers have four key superpowers: x-ray vision, shapeshifting, extrasensory perception (ESP) and the ability to make others superhuman. Sound unbelievable? Watch and learn what can happen when designers are given space in the workplace to thrive and grow.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

Design veteran Kevin Bethune argues that designers' talents are often undervalued in business. He says that all designers have four key superpowers: x-ray vision, shapeshifting, extrasensory perception (ESP) and the ability to make others superhuman. Sound unbelievable? Watch and learn what can happen when designers are given space in the workplace to thrive and grow.

Want to use TED Talks in your organization?

About the speaker

Kevin Bethune

Design champion

Kevin Bethune is Vice President of the Strategic Design cohort at BCG Digital Ventures for North America, where he infuses design thinking principles into the DNA of Fortune 100 companies. Prior to BCGDV, Kevin enjoyed a multidisciplinary career spanning engineering in nuclear power and digital product creation within Nike, Inc., where he found opportunities to design shoes before solidifying his design education at ArtCenter College of Design. Kevin is passionate about sketching connected hardware concepts as the boundaries between physical and digital interaction continue to blur.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute