Ideas change everything

In defense of extroverts

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Katherine Lucas |

TED@State Street Boston

• November 2015

Katherine Lucas is an extrovert — but to her surprise, her cheerful smiles and warm approach gave others the impression that she was less intelligent and lacked leadership skills. Lucas identifies different types of extroverts and argues that the workplace needs them all.

Katherine Lucas is an extrovert — but to her surprise, her cheerful smiles and warm approach gave others the impression that she was less intelligent and lacked leadership skills. Lucas identifies different types of extroverts and argues that the workplace needs them all.

About the speaker

Katherine Lucas

Extrovert Advocate

Whether you are an introvert or extrovert, diverse personalities are often a company’s biggest asset. But sometimes at work there's a struggle to balance personality with “executive presence.” Katherine Lucas is looking at solutions. Head of Marketing for North America at State Street, Lucas works closely with clients and internal teams to understand their challenges and provide direction for marketing programs.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute