Name: The post-crisis consumer
Uploaded: 2009-10-19T01:00:00Z
Duration: 16 min 17 s
Description: John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

John Gerzema: The post-crisis consumer

The post-crisis consumer

De-leveraging and saving: A new consumer behavior emerges, sparking a rise in savings and a shift towards using debit over credit.

Embracing 'liquid life': Americans prioritize liquidity over possessions, fueling a trend of déclassé consumption and ethical spending.

Shifting from anxiety to action, consumers are now steering America's economic recovery by prioritizing savings and mindful spending.