Ideas change everything

The post-crisis consumer

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John Gerzema |

TEDxKC

• August 2009

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

Want to use TED Talks in your organization?

Want to use TED Talks in your organization?

John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

Want to use TED Talks in your organization?

This talk was presented to a local audience at TEDxKC, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

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John Gerzema uses data, analysis and decades of experience to identify trends and develop daring new approaches to advertising.

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Spend Shift

John Gerzema and Michael D'Antonio | Jossey-Bass (2011)

John Gerzema and Michael D'Antonio - *Spend Shift*

What does it mean to be a more socially conscious consumer?

Over at McKinsey on Society, find out more about the movement for buying responsibly and sustainably.

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This talk was presented to a local audience at TEDxKC, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.